19 Apr 2012
| by Sara Kimberley
.
Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed ...
but is unaffected by the DM review. ...
16 Nov 2011
| by John Reynolds
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
13 Oct 2011
| by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
16 Jun 2011
| by Alex Brownsell
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
22 Dec 2010
| by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns.
Campbell-Clause said: "Over ...
01 Jul 2010
| by Matt Williams
Barclays is holding a review of its consumer-facing direct marketing arrangements.
06 May 2010
| by Matt Williams
The company, which does not currently work with a retained DM shop, has drawn up a longlist ...
wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ...
with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
20 Aug 2009
| by Matt Williams
A shortlist is expected to be drawn up over the next month. The process is being handled by the AAR. Comparethemarket.com has not spent significantly on DM in the past, but is keen to put more emphasis on the sector to help retain existing customers in the face of increased activity from competitors ...
18 Mar 2009
| by Matt Williams
. Hastings called a pitch for the DM account in October last year, as part of a wider review of its 8 ...
09 Mar 2009
| by Matt Williams
LONDON - Zurich Financial Services has appointed OgilvyOne to handle the direct marketing and digital account for its Zurich Connect business in the UK.