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Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... document itself. I spoke to Alison Andrew, head of marketing at Petplan. What, I asked, makes their DM ... the relentless focus on a core brand message is what drives the quality of Petplan s DM. What s more ...
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
is handled by Rapier, which picked up the account last year, while Oglivy One handles Halifax's DM business ...
, press, online, DM and door drop activity. The overall campaign will focus on areas heavily populated ...
channels on the DM market, but the results found that its proliferation is far from equal over the world ...
in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...
LONDON - Going green is hurting the DM industry and stunting business growth, according to a survey...marketing. DM marketers do face challenges in responding to green issues. However, these results suggest ...
spend of 32m has historically been concentrated above-the-line, with 5m going on DM. It works with a ...
standards, according to a study by DM specialist GI Direct.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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