Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
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Castle Cover awards DM account to Walker Agency
17 Jul 2008 | by Emily Evans
LONDON - Household insurance provider Castle Cover has appointed Walker Agency to handle its advertising and direct marketing accounts.
Norwich Union completes DM review with WDMP hiring
16 Nov 2007 | by Ed Kemp
LONDON - Norwich Union has ended a review of its direct marketing agency arrangements with the appointment of WDMP.
Capital One hires Partners Andrews Aldridge for DM tasks
02 Oct 2007 | by Ed Kemp
LONDON - Capital One has hired Partners Andrews Aldridge to handle a series of direct marketing projects, as the credit card looks to assemble its first direct marketing agency roster.
Moneysupermarket set for first TV drive
01 Mar 2006 | by James Quilter
provider Online DM to handle its e-marketing. The company targets its 900,000 subscribers with about 30 ...
Direct News brief: Nationwide promotes savings account
10 Aug 2005
Nationwide is using an integrated DM and radio campaign through TDA and Radioville to promote its
People moves: Coventry Building Society
15 Jun 2005
for campaign management, database marketing, DM, marketing production and office services.
Reuters places Tequila on roster for DM and sales promotion
16 Mar 2005 | by by Staff
LONDON - Global news and financial information provider Reuters has appointed Tequila\London as its first direct marketing agency.
Direct News: Egg DM to use TV ad creative work
16 Feb 2005
Egg, the online bank, is seeking to adopt a more integrated approach to its marketing and is launching a £1m direct marketing campaign that mirrors its advertising.
Direct News: Norwich Union backs HPI used-car service
02 Sep 2004 | by Ben Bold
The insurance company plans to use a heavyweight DM campaign to inform its customers about the HPI service, which charges £40 to check the history of second-hand cars. Prior to Aviva's purchase of HPI for £120m this month, the database was used mainly by car dealers. Norwich Union will be mailing 6.8m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
