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, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
picked up Bronze for Dr Martens DM50 campaign. TBWA London picked up a Bronze for its "messiah" campaign ...
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
Lida for DM and Carlson Marketing for its personal banking services. Last year, RBS overhauled its ...
on the RBS Group roster as the incumbent on the Green Flag advertising business. It also handles DM ...
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... document itself. I spoke to Alison Andrew, head of marketing at Petplan. What, I asked, makes their DM ... the relentless focus on a core brand message is what drives the quality of Petplan s DM. What s more ...
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
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