a CRM brief for Guinness. No mean feat following a Diageo DM roster review, which saw the company ...
The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
-chairman of Ogilvy Group UK, said: "In my opinion this is one of the biggest ideas in DM for years." Bill Gosbee, a ...
will take responsibility for all of BP's DM communications, with an initial focus on BP's appointment as a ...
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
LONDON - Land Rover has hired Wunderman to its direct marketing account following a pitch process.
LONDON - The Central Office of Information has shortlisted three DM agencies to pitch for a
spend of 32m has historically been concentrated above-the-line, with 5m going on DM. It works with a ...
Farm, which has held the 1.5 million creative account for three years, lost the brief to AMV without a pitch. The 5 million DM account, which has been with Rapier since 2003, also went to Claydon Heeley without a pitch. The Smart car brand, which launched as a joint venture between Mercedes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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