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Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
London - The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications, according to research out today.
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
that our view is based on experience of traditional DM where the privacy, suppression and opt out debate ...
-chairman of Ogilvy Group UK, said: "In my opinion this is one of the biggest ideas in DM for years." Bill Gosbee, a ...
To make matters worse, the government has introduced harsher legislation on the amount of rubbish which can be collected per household. Whether or not the DM industry makes a negative impact on the environment is irrelevant. If we don't do something soon to change consumers' perception of the industry, we ...
rag to the DM bull, Hugh Bessant: Why not? Because it promotes shrinking our own universe. I don ... , but making the DM industry promote it is like making turkeys vote for Christmas. Richard held his ground ...
LONDON - The Central Office of Information has shortlisted three DM agencies to pitch for a
spend of 32m has historically been concentrated above-the-line, with 5m going on DM. It works with a ...
will bring together the great and the good from the industry to discuss the hot issues facing DM today; what ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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