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Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.
. DMs are now readily available in a broad selection of styles, materials and colours, offering ... ' - not exactly subversive. Yes, various sub-cultures have adopted DMs as part of their 'uniform' and, while ...
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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