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LONDON - The AA has kicked off the expected review of its £33 million above- and below-the-line creative accounts with a view to consolidating them into one agency and placing greater emphasis on direct response.
rag to the DM bull, Hugh Bessant: Why not? Because it promotes shrinking our own universe. I don ... , but making the DM industry promote it is like making turkeys vote for Christmas. Richard held his ground ...
LONDON - Sportingbet.com, the online betting and gaming company, is on the hunt for an agency to handle its pan-European direct marketing.
LONDON - Kia has kicked off a review of its global direct marketing account.
LONDON - Land Rover has hired Wunderman to its direct marketing account following a pitch process.
LONDON - The Central Office of Information has shortlisted three DM agencies to pitch for a
decent poster idea doing double-duty as a DM piece. Worse, however, is that after sending me a two ... expensive and margins are generous. DM. My office is full of 15 years' of Ian Schrager's mailings. Somehow ... -store, online, DM 4. FOSTER'S Project: Never leave a man behind Client: Kathryn Swarbrick, Foster's Brief ...
: PHD Photographer: Gary Simpson Exposure: DM, posters THE LOWDOWN BBC TV Licensing ...
, in-store, online, DM THE LOWDOWN Whiskas, the brand that famously once claimed it was the meal ... . The campaign launches on 29 June and will run for ten weeks across press, in-store, online and DM channels ... THE LOWDOWN Waitrose is promoting its seasonal summer produce in its latest DM campaign. The picnic ...
spend of 32m has historically been concentrated above-the-line, with 5m going on DM. It works with a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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