to remove filtersThe art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
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BMW calls pitch for motorcycles brief
21 Oct 2010 | by Matt Williams
. Work generally consists of press, in-store and DM activity, as well as some digital and social media ...
BP kicks off pitch for global DM brief
17 Jul 2008 | by Kate Nettleton
will take responsibility for all of BP's DM communications, with an initial focus on BP's appointment as a ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
AA kicks off £33m creative and DM pitch
09 Jan 2008 | by Claire Billings
LONDON - The AA has kicked off the expected review of its £33 million above- and below-the-line creative accounts with a view to consolidating them into one agency and placing greater emphasis on direct response.
Kia launches global DM review
20 Sep 2007 | by Kate Nettleton
LONDON - Kia has kicked off a review of its global direct marketing account.
Claydon Heeley and AMV win Smart task
09 Mar 2007 | by Kate Nettleton
Farm, which has held the 1.5 million creative account for three years, lost the brief to AMV without a pitch. The 5 million DM account, which has been with Rapier since 2003, also went to Claydon Heeley without a pitch. The Smart car brand, which launched as a joint venture between Mercedes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
