Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
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What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
The Work: Private View
31 Oct 2008
company: Hungry Man Exposure: National TV 5. BOOKSTART Project: Fathers' fulfilment DM campaign ...
Shirt retailer kicks off £6m DM review
06 Apr 2007 | by Kate Nettleton
Charles Tyrwhitt, the mail-order shirt company, is reviewing its direct marketing account, which is backed by a £6 million spend.
Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
The Ritz readies centenary push with DM agency shortlist
03 Nov 2005 | by by Staff
LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.
Nell McAndrew strips off with the public for New Look fashion challenge
13 Sep 2005 | by by Julia Pearlman
agency Odd. DM specialist Baber Smith has created the CRM programme and John Ayling Associates ...
Catalogue of disaster after Damart misjudges 'bill' mailer
08 Jun 2005 | by by Daniel Farey-Jones
The reaction to the mailing led the company to apologise through radio and television interviews, as well as by telephone and letter to all complainants. The original DM letter was posted in an envelope marked "Final reminder" in bold red, addressed from "the Finance Director" and also marked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
