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The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Agencies line up for Boden ad account

27 May 2010 | by Anne Cassidy

The brand has contacted agencies directly inviting them to pitch for the business ahead of plans to launch its first-ever major ad push. Boden does not currently spend significantly on above-the-line advertising, having previously focused on DM. The company is now aiming to crack the teenage market ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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