Dr Martens sets sights on fashion positioning
17 Mar 2011 | by Nina Rosandic
to involve consumers who have worn DMs for 35-years while allowing new people to get into the brand. It can ...
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Agencies line up for Boden ad account
27 May 2010 | by Anne Cassidy
The brand has contacted agencies directly inviting them to pitch for the business ahead of plans to launch its first-ever major ad push. Boden does not currently spend significantly on above-the-line advertising, having previously focused on DM. The company is now aiming to crack the teenage market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
