Nell McAndrew strips off with the public for New Look fashion challenge
13 Sep 2005 | by by Julia Pearlman
agency Odd. DM specialist Baber Smith has created the CRM programme and John Ayling Associates ...
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Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
Catalogue of disaster after Damart misjudges 'bill' mailer
08 Jun 2005 | by by Daniel Farey-Jones
The reaction to the mailing led the company to apologise through radio and television interviews, as well as by telephone and letter to all complainants. The original DM letter was posted in an envelope marked "Final reminder" in bold red, addressed from "the Finance Director" and also marked ...
New Look to spend £3m on brand-building campaign
27 May 2005 | by by Julia Pearlman
appointed to lead the PR strategy, DM specialist Baber Smith to create the CRM programme and John Ayling ...
Joseph Turner eyes DM strategy after data analysis
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
Consumers spending more on DM-promoted items
02 Nov 2004 | by Daniel Farey-Jones,
LONDON – UK consumers have increased spending stemming from direct mail promotions, according to new research carried out for the Direct Mail Information Service.
The White Company hires Entire as first DM agency
20 May 2004 | by Joe Lepper
LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...
Tahola targets multiple retailers with teaser DM
01 Oct 2003 | by Staff,
LONDON - Retail data intelligence firm Tahola is using a highly targeted teaser DM campaign
Boden retains Entire for direct marketing activity
21 May 2003 | by Staff,
developing the partnership through appointing them as our retained DM agency." The creative ideas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
