What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?
23 Mar 2011 | by Staff
. DMs are now readily available in a broad selection of styles, materials and colours, offering ... ' - not exactly subversive. Yes, various sub-cultures have adopted DMs as part of their 'uniform' and, while ...
Dr Martens sets sights on fashion positioning
17 Mar 2011 | by Nina Rosandic
to involve consumers who have worn DMs for 35-years while allowing new people to get into the brand. It can ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
