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LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.
It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ...
LONDON - Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
been quick to make use of that fact. Along with the TV campaign, this DM piece shows genuine empathy ...
Once a cutting-edge cultural and style icon, recent years have seen DMs overtaken by trainer.... Embraced by skinheads, punks, followers of grunge and elements of the gay scene, Doc Martens, DMs, Docs ... the early 90s, it is no longer the standard bearer for any cultural movement. R Griggs now manufacturers DMs ... : put the boot in. - Supply DMs to celebrities under fire - Angus Deayton, say. - Reduce supply ...
Timberland, the US clothing brand, is embracing direct marketing for the first time with a project to create a segmented customer behaviour database. The company is working with database marketing specialist NCH Marketing to produce and evaluate Timberland's UK mailing campaigns. It will then target...
of fashions and movements adopted DMs. For much of the 1970s, the brand became associated with skinheads ... when it came to developing new and trendier designs. There are now DMs for men, women and children ... . The dress-down, laid-back ethos of the 1990s slacker culture sat uneasily with DM's laced-up, booted ...
. Activities will include DM, point-of-sale material, in-store theatre and promotions across Puma's entire ...
Gyro Worldwide to promote the brand. Activities will include DM, point-of-sale material, in ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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