Persil recruits TMW and Tequila\London for split DM
22 Mar 2004 | by Claire Billings,
LONDON - Lever Faberge has decided to split the direct marketing account for its Persil laundry products between Tullo Marshall Warren and Tequila\London.
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Molton Brown plots DM push with B'lowfish
21 Apr 2004 | by Ben Bold,
It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ...
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...
Tahola targets multiple retailers with teaser DM
01 Oct 2003 | by Staff,
LONDON - Retail data intelligence firm Tahola is using a highly targeted teaser DM campaign
Boden retains Entire for direct marketing activity
21 May 2003 | by Staff,
developing the partnership through appointing them as our retained DM agency." The creative ideas ...
Long Tall Sally plans seasonal DM as demand rises
13 May 2003 | by Claire Billings,
LONDON - Long Tall Sally, the clothing retailer for tall women, is to introduce seasonal direct mailings to customers following a profiling exercise on its database that has seen demand for its catalogue jump 50%.
Timberland hires Liquid for birthday DM
23 Jan 2003 | by Mark Kleinman,
LONDON - Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
DIRECT: Timberland hires Liquid for birthday DM
23 Jan 2003 | by MARK KLEINMAN
Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
DIRECT CHOICE: Nike
09 Jan 2003 | by ADRIAN THOMAS, Director, Dynamo
been quick to make use of that fact. Along with the TV campaign, this DM piece shows genuine empathy ...
BRAND HEALTH CHECK: Dr Martens - Can Dr Martens regain its relevance to youth?
07 Nov 2002 | by RAVI CHANDIRAMANI
Once a cutting-edge cultural and style icon, recent years have seen DMs overtaken by trainer.... Embraced by skinheads, punks, followers of grunge and elements of the gay scene, Doc Martens, DMs, Docs ... the early 90s, it is no longer the standard bearer for any cultural movement. R Griggs now manufacturers DMs ... : put the boot in. - Supply DMs to celebrities under fire - Angus Deayton, say. - Reduce supply ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
