What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?
23 Mar 2011 | by Staff
. DMs are now readily available in a broad selection of styles, materials and colours, offering ... ' - not exactly subversive. Yes, various sub-cultures have adopted DMs as part of their 'uniform' and, while ...
Dr Martens sets sights on fashion positioning
17 Mar 2011 | by Nina Rosandic
to involve consumers who have worn DMs for 35-years while allowing new people to get into the brand. It can ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Agencies line up for Boden ad account
27 May 2010 | by Anne Cassidy
The brand has contacted agencies directly inviting them to pitch for the business ahead of plans to launch its first-ever major ad push. Boden does not currently spend significantly on above-the-line advertising, having previously focused on DM. The company is now aiming to crack the teenage market ...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
is a fan of DM and appreciates what it can do for the business'. Jansen says Nielsen under ... director, N Brown Group (JD Williams) There are DM clients who maintain a high industry profile ... Marketing director, More Than Markey scales the heights of power DM buyers after a tumultuous 12 months ...
Lands' End becomes first catalogue client of Royal Mail's Sustainable Mail service
27 May 2009 | by Noelle McElhatton
of Royal Mail's green DM postal service, Sustainable Mail....The service, launched in April, offers a lower price tariff for mail that meets environmental criteria in line with the new DM green standard, PAS 20:20. Black Horse Personal Finance and Standard Life are already using Sustainable Mail. Lands' End, which sells high quality casual clothing and footwear ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
