Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.
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Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
Last night's challenge was put together by the IPA's DM group chair, Mel Cruickshank (also chief executive of Lida), to, in her words, "show our passion for creative". It was chaired by The Big Won report author, Patrick Collister. Creative directors were asked to champion a piece of work (as long ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
AIS picks up Pizza Express CRM brief
03 Jun 2010 | by Matt Williams
The agency won the account after a pitch process that began in April. AIS will now work on a variety of CRM campaigns for Pizza Express. The restaurant chain has not previously worked with a retained direct agency, but is now keen to increase its DM activity. Its creative agency is Work Club ...
Roster agencies on alert as Philadelphia calls DM pitch
11 Mar 2010 | by Matt Williams
in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned briefs to its roster shops on a project basis. A number of agencies sit on the Kraft DM roster, including ...
Ruby wins Glenfiddich DM and digital tasks
11 Mar 2010 | by Kate Nettleton
LONDON - Ruby has landed the direct marketing and digital account for the William Grant & Sons-owned whisky Glenfiddich.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
