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VCCP wins Laithwaites advertising account

The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.

School Reports 2011: CMW

that it cemented its place as one of the strongest DM agencies in the industry....digital and social media shops, as well as the more traditional DM agencies. With their feet now firmly ...

School Reports 2011: Kitcatt Nohr Digitas

the WaterAid DM account. The work, which featured a remote-controlled poo chasing people around the streets ... streak continued when it picked up RNIB's DM business, one of eight account wins across 2010. But ...

School Reports 2011: TBWA\London

with an intriguing hire - DM9DDB's Andre Laurentino, a Brazilian ready to take his first crack at the UK ad industry ...

School Reports 2011: Wunderman

. Wunderman found itself in the sweet spot of data and digital: greater digital strength than its DM ...

St Luke's and MediaCom win Majestic Wine accounts

handles DM for Majestic, will continue to work for the brand. Majestic is keen to build on its ...

MCBD confirms return of Tetley Tea Folk

Street'. The TV work will be backed by advertising in media, including digital and DM, with PR provided ...

MRM wins Philadelphia CRM account

's Chocolate Orange and Toblerone. Kraft did not previously have a retained DM agency for its Philadelphia ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.