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CREATIVE STRATEGY: Innocent. Guilty of being just a bit silly

I have sometimes been described as, quote "a hard-core DM-er". Fair enough. It is true that I am

MCBD confirms return of Tetley Tea Folk

Street'. The TV work will be backed by advertising in media, including digital and DM, with PR provided ...

BR Video: Consumers downplay influence of food and drink ads

TV, print and DM, among others. In its first year, 85% of primary schools registered, 39 million ...

Arla appoints Life on below-the-line Cravendale brief

of The Marketing Store. Life offers brand design, promotional marketing and retail marketing as well as DM ...

Berry Bros & Rudd appoints TMW to integrated account

through a host of DM disciplines to further increase its market share." Berry Bros Rudd ...

Strongbow prepares free pint text response campaign

to handle the cider brand s consumer DM business late last year. Mandi Taylor, managing partner and head ...

Talk of the site: iPhones, fighting fisherman and brands saving the environment

rag to the DM bull, Hugh Bessant: Why not? Because it promotes shrinking our own universe. I don ... , but making the DM industry promote it is like making turkeys vote for Christmas. Richard held his ground ...

Story creates debut mailer for Scotch Whisky Society

time we ve used DM to promote membership recruitment. Story has a tremendous reputation within ...

Bounty and ELC team up for mass DM mailout

distributors in hospitals across the country, or via retail partners. The DM campaign will include a voucher ...

Hardys targets would-be connoisseurs through DM campaign

combination they should choose. The DM packs, which contain the headline "fabulous flavours in minutes ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.