The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
will be supported by a radio, press, DM and digital campaign. ...
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
online, TV, radio, DM and print channels.
a water gift and make a donation. PR, press, online and DM activity will support the viral campaign. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.