Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
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Royal Mail claims more than 14m items sent with DM support service
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
Carol Smillie fronts World Vision campaign
28 Aug 2009 | by Joe Thomas
September. It spans TV, online, outdoor, press, targeted DM, door drops and PR activity. World Vision ...
YMCA debuts direct and ambient campaign
02 Apr 2009 | by Becky Wilkerson
The direct mail drive, developed by charity fundraising specialists DMS, rolled out this week. It will be supported by ambient media in London, launching on 4 April, in the form of life-size silhouette cut-out boards representing homeless young people. The direct mail campaign asks donors to send back a personal ...
Green charity BTCV campaign
15 Jan 2009 | by Becky Wilkerson
The Mud, Sweat and Cheers campaign, by charity specialist DMS, aims to raise funds and increase volunteer numbers for the charity. Marketing activity includes online, direct-mail appeals and a dedicated ... at Buckingham Palace. Last year DMS won the charity fundraising accounts for Asthma UK, Cats Protection, Oxfam ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
