CHI & Partners, M4C and OgilvyOne top 2010 new-business leagues
14 Jan 2011
, OgilvyOne leading DM and VCCP setting the bar for digital.
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Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...
New business leagues (1 Oct 2010)
04 Oct 2010
MEC enters the media top 10 while Meteorite makes an appearance in the DM league.
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Twitter is adding its own URL shortener with metrics
09 Jun 2010 | by Jennifer Whitehead
Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics ...
Bmibaby's new MD to embrace social networking in Twitter Q&A session
01 Jun 2010 | by Ben Bold
. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
BBC and DM agencies in talks over eCRM brief
04 Mar 2010 | by Matt Williams
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more of its budget to direct marketing.
TV ads boost press, online and DM response rates says ITV
27 Jan 2010 | by Maisie McCabe
LONDON - TV ad campaigns boost online activity by 175%, direct mail response by 143% and press ad response by 52%, according to research from ITV and the Direct Marketing Association.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
