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EDF adds brand character to Olympics reward-scheme push

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Political parties shun outdoor ads

was notable for a shift towards DM from press and this trend continued during this year's election, with just ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Venables dares England fans to dream in The Sun's World Cup campaign

for the first time since 1966. The TV ad will be supported by press, poster, DM and online advertising. Digital ...

Thomson Local in DM agency search

marketing activity and media spend across radio, outdoor and DM. ...

Talk of the site: dead ants, Postman Pat and Olympics

in DM would surely affect the Royal Mail as you pointed out, it may just mean a scaling back ... redundancies Alex. If DM reduced significantly, daily collections and deliveries would be under threat ... that DM brings. Waste aside, the modern consumer must come to accept that if they want to watch TV ...

Sportingbet.com in hunt for DM agency

LONDON - Sportingbet.com, the online betting and gaming company, is on the hunt for an agency to handle its pan-European direct marketing.

Coupon industry drops mailing levels but redemption increases

in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...

WWAV scoops AIG DM account

LONDON - WWAV Rapp Collins has scooped the £10 million direct marketing account for the US insurance company AIG.

TalkTalk Business appoints WDMP for customer acquisition

the skills it has so far developed to a different business market. Dave Palmer, DM manager at TalkTalk ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.