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DMGT's profits hit by Mail on Sunday price promotion

launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...

CHI & Partners, M4C and OgilvyOne top 2010 new-business leagues

, OgilvyOne leading DM and VCCP setting the bar for digital.

New business leagues (1 Oct 2010)

MEC enters the media top 10 while Meteorite makes an appearance in the DM league.

Case study: Boots No.7 - intelligent media planning

. In fact, the additional exposure to DM amongst the sample also seeing Press and TV resulted in an uplift ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.