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and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...
audit: assess your website, advertising and DM, packaging and PR campaigns. Look at your employee ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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