Sector Insight: Satellite and cable TV - Digital switchover drives market
28 Nov 2007 | by Jane Bainbridge
) DM Online Outdoor Press TV 1 BSkyB 24,749,323 16,106,008 19 ...
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Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
Broking 20.6m Decrease u/d 3 10 Occam DM 14.6m Decrease ... Cheryl Nathan List Broking 98 2 4 MO, FS, Ch 10 Occam DM 100 ...
75th Anniversary Issue: Disciplines - Direct marketing - Targeted, personal, effective
07 Mar 2007 | by Robert Gray
university of DM for most of the last century, right up to the late-80s and early-90s, was GUS and other ... it was the biggest DM agency in the UK and was snapped up by Ogilvy & Mather. Watson went on to form WWAV and later ...
Rugby League looks to DM for Cup backer
25 May 2006 | by by Staff
LONDON - The Rugby Football League is using a direct marketing campaign through Leeds agency Prego in its search for a new sponsor for the Challenge Cup.
Media News brief: Digital Media Sales sets up new division
22 Mar 2006
Digital Media Sales, the independent TV sales house, has set up a division called DMS Direct
Direct news brief: Evolution DM appointed
26 Oct 2005
agency Evolution DM to handle its consumer database.
Direct News brief: Millennium & Copthorne Hotels runs online drive
27 Jul 2005
cricket series. Wegener DM will collect data via a competition to win a day at the Oval Test and a free
Direct News: Egg DM to use TV ad creative work
16 Feb 2005
Egg, the online bank, is seeking to adopt a more integrated approach to its marketing and is launching a £1m direct marketing campaign that mirrors its advertising.
Sky cuts down DM roster for more targeted approach
09 Feb 2005 | by Ben Bold,
LONDON - BSkyB has consolidated its £23m direct marketing business into four agencies as part of its increased marketing activity to meet ambitious subscriber targets.
Direct News brief: BSkyB targets non-subscribers
25 Aug 2004
to build a database of prospective customers. It previously used untargeted DM for acquisition.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
