DMGT's profits hit by Mail on Sunday price promotion
23 Nov 2011 | by John Reynolds
launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...
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Agencies line up for £25m Sky DM review
02 Feb 2012 | by Sara Kimberley
BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements.
Nationwide unleashes Simply Rewards DM campaign
16 Nov 2011 | by John Reynolds
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
Russell Davies: You now need to be a doer and a thinker to get on in adland
29 Sep 2011 | by Russell Davies
, or printers did, or exhibition companies or DM houses. We rather looked down on them; we'd managed to make ...
Virgin Media shortlists four for £36m advertising account
28 Sep 2011 | by Arif Durrani
to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...
Top of the leader board
08 Sep 2011
, Bland last week handed the agency Everest's DM business to go alongside the ad account. ...
It's about time our industry ditched the 'digital' moniker
01 Sep 2011 | by Tess Alps
just because they share a particular technology is odd. Would you combine packaging, DM and customer ...
Mirror and People plan major push for NotW readers
13 Jul 2011 | by John Reynolds
. The mid-market Mail on Sunday is hoping to capitalise by launching a major DM campaign targeting NotW ...
Mail on Sunday targets NotW readers with major DM push
12 Jul 2011 | by Staff
. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
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