Boden turns to Experian for customer acquisition platform
30 Mar 2010 | by Joe Thomas
our understanding of our target DM audience with regards to mailing frequency and greatly improve ...
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
Opinion: Privacy - self regulation or imposed legislation?
23 Oct 2008 | by Nick Fuller
that our view is based on experience of traditional DM where the privacy, suppression and opt out debate ...
Berry Bros & Rudd appoints TMW to integrated account
15 Jul 2008 | by Nikki Sandison
through a host of DM disciplines to further increase its market share." Berry Bros Rudd ...
Proximity creates site to educate public on new mail prices
17 Aug 2006 | by by Joanne Oatts
the past few months through DM, also produced by Proximity, as well as TV, press, doordrops, radio, outdoor ...
Express Gifts hires Experian to boost customer acquisition
25 Apr 2006 | by by Alex Donohue
of mail being sent to dead clients. Dave Kay, senior DM manager for Express Gifts, said: "Our customer ...
Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
EmpireDirect.co.uk launches first direct push
10 Nov 2005 | by by Joe Lepper
customers, recognising their status as either returning purchasers or prospective buyers." The DM ...
Nell McAndrew strips off with the public for New Look fashion challenge
13 Sep 2005 | by by Julia Pearlman
agency Odd. DM specialist Baber Smith has created the CRM programme and John Ayling Associates ...
Asda moves £12m regional media account into Brilliant
03 Aug 2005 | by by Ben Bold
features Sharon Osbourne. Brilliant was founded in 1999 following the merger of DMS and Media Lane ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
