LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.
LONDON - Fortnum & Mason, the upmarket grocer on London's Piccadilly, has appointed Blowfish to handle the direct marketing activity to promote its £24m redevelopment and to attract new customers following a poor sales period.
chain earlier, but a takeover by DM Private Equity in March forced a rethink. Unwins axed about 50 ...
with DM agencies, which have started integrating digital, data and sales promotion expertise for a more ... , managing director of agency Dais, the digital arm of traditional DM agency Archibald Ingall Stretton, whose ...
Now that the penny has finally dropped that it is cheaper, easier and more effective to market to your existing customers, it seems every man and his dog is jumping on the loyalty card bandwagon.
, including 20% off Columbus travel insurance. Awareness of iPledge is being driven through DM, field ...
to include all DM for Halfords' cycling, in-car entertainment, car maintenance and travel businesses. A decision is expected in the next few weeks. Halfords' DM had been handled on a project basis. ...
is understood to include all DM for the company's cycling, in-car entertainment, car maintenance and travel
LONDON - BP has appointed DM specialist LIDA on a project basis to boost sales and increase
BP has appointed DM specialist LIDA on a project basis to boost sales and increase awareness of its
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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