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to appoint a roster of three agencies to create DM, outdoor, promotional and experiential campaigns. Earlier
The Children's Society has appointed Claydon Heeley and MC&C, a direct response media specialist agency, to handle its Christmas donor recruitment campaign, after a competitive pitch. The campaign, "batteries not included", will launch on 1 November and aims to show that the best things about Christmas...
As direct marketing and media intertwine, what are the benefits for agencies? Will media and direct agencies merge in future? asks Simon Calvert, the planning director at Proximity London .
Digital UK, the body in charge of controlling the transition between analogue and digital television, is seeking a direct marketing agency to handle its £1.5 million account. The successful agency will handle the business, which is currently held by Rapier, from March 2009 until October 2012.
morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling ... from Virgin Atlantic. This campaign created a buzz like very few DM packs had before. Agency: Matter Media Writer/art director: Tim Milne 2. Lotus Evora, 'faceless people' How many DM campaigns ...
across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ... director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.
LONDON - Simon Foster, the former managing director of PHD Confidential, is launching a digital media agency called Teqtonic.
The AAR has named Tony Spong as its new head of direct, promotional and integrated marketing, after the departure of Julie Constable.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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