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PAA joins Tullo Marshall Warren on the roster, which the financial services brand is building for the first time. It previously retained WWAV Rapp Collins on its DM account, and continues to work with the agency on a large portion of the business. ...
Digital UK, the body in charge of controlling the transition between analogue and digital television, is seeking a direct marketing agency to handle its £1.5 million account. The successful agency will handle the business, which is currently held by Rapier, from March 2009 until October 2012.
Time Warner's AOL has called a review of its direct marketing account. The account involves marketing for the portal side of the business, which was separated from the UK and European ISP and broadband business after Time Warner sold it to Carphone Warehouse in October 2006.
BBDO Worldwide is to launch a global below-the-line network headed by Barraclough Hall Woolston Gray, its largest UK direct marketing agency.
LONDON - Asthma UK has appointed DMS to create an integrated direct mail and online campaign...The health charity is looking to re-engage lapsed supporters and those who have requested information. Jane Moore, account director at DMS, said: "Central to the campaign will be understanding ... appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns ...
Google is on the hunt for a DM agency for its UK business-to-business work. The company wants
, lastminute.com has used a roster of below-the-line shops to create its DM on a project-by-project basis ...
of DM, SP and integration at AAR, said: Organic growth has, in fact, been very strong. Lots of digital ... with their direct marketing agencies, which is why we have not seen a lot of reviews. DM agencies are not telling ...
, compared with 136 in 2006. Tony Spong, the head of DM, SP and integration at AAR, said: "Organic growth ... not seen a lot of reviews. "DM agencies are not telling me they're not busy. It's just one of those ...
The Red Brick Road is to launch a direct and digital agency in January, and has poached staff from CHI & Partners and Proximity to lead it.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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