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was coined, has there been a better chance for DM to make the most of its potential. Its arguments have been..., for which the super groups should be thankful. But, a year after Campaign launched the DM essays, little has happened to help DM seize its opportunities. There haven't been enough beefy pitches to get things moving ... want more creative DM. And direct agencies are beginning to deliver the goods, rubbishing ...
In response to a growing frustration with consolidation in the DM industry, a new independent breed...Hornby, the managing partner at CHI, says the offering will not just exist as a DM agency bolted ... the agency with talented people from through-the-line disciplines," Hornby explains. "DM people are better ...
developed DM activity as part of an integrated campaign aimed at boosting membership to the service. Outdoor ...
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
LONDON -- LIDA has landed Vodafone’s direct marketing account following a four-way shoot out.
Skoda promotes its individuality in a direct mail campaign for its new luxury model, the Superb.
Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
The Direct Marketing Association and the Royal Mail are calling for entries for this year s Direct Marketing Awards. The deadline for entries is September 24 and results will be announced at a ceremony on December 15. The judges panel is again headed by Judith Donovan CBE.
Food and household goods are the most common products bought as a result of direct-mail campaigns, according to new research revealed by the Royal Mail.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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