WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
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LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
LONDON - RBS Group, the banking giant which last November was the subject of a £20 billion government bail-out, is holding a pitch to consolidate its below-the-line agency roster.
LONDON - WWAV Rapp Collins has scooped the £10 million direct marketing account for the US insurance company AIG.
The company, which does not currently work with a retained DM shop, has drawn up a longlist ... wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ... director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
marketing activity and media spend across radio, outdoor and DM. ...
LONDON - Entire DM, the direct marketing agency, is expanding its data offering with the launch...Fisher is the co-founder of Entire DM and has recently taken on the title of creative data director, to reflect his creative approach towards data processing. He will spearhead major data projects with clients including Rodale Publishing, Littlewoods and Vernons. Before Fisher co-founded Entire in 2000 ...
LONDON - The Communications Agency is launching a DM campaign for the Prostate Cancer Research...and effective charities in the UK. We hope that the new DM campaign will continue to generate awareness ...
LONDON - The NSPCC is holding a pitch to find a DM agency for a campaign to urge donors to leave
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