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WPP buys US DM house

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM

Arc lands DM for SABMiller's Peroni

SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.

National Trust calls review of DM account

and DMS. The DM review follows last month's appointment of 18 Feet Rising, also in a pitch process co ... . The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...

MRM Meteorite wins Vauxhall DM brief

as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...

Live & Breathe nets Birds Eye DM task

, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...

Everest appoints MBA to handle DM account

The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.

Rolls-Royce seeks agency for DM task

Rolls-Royce Motor Cars is reviewing its direct marketing business.

O2 reviews multimillion-pound DM account

O2 is reviewing its direct marketing account, which is held by Archibald Ingall Stretton.

Gü kicks off search for DM agency

Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.