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Predicting the future isn't anything like an exact science, and predicting the future of the DM
By 2015 the DM industry will have come into its own, though a combination of more defined and sympathetic targeting and greater respect for consumers, with some of the biggest advances being in data management. While customer data is already considered an important asset for a business, in 10 years' time ...
In this, my last article gazing into the possible future of the industry, we take a glance at 2020. The industry by this time will be congratulating itself as huge advances will have been made, writes Richard Roche, head of media markets at Royal Mail.
LONDON - Asthma UK has appointed DMS to create an integrated direct mail and online campaign...The health charity is looking to re-engage lapsed supporters and those who have requested information. Jane Moore, account director at DMS, said: "Central to the campaign will be understanding ... appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns ...
best-practice use of channels as well as media neutrality. Media-neutral planning from a DM perspective is a more valid concept than it might first appear, as DM's heritage perfectly fits the ideals ... effects, so could possibly become more difficult to justify. And what about the impact on DM? Well ...
%, while traditional media fell from 35% to 33%. In further good news for the DM industry, three times ...
-- otherwise why on earth should they all have developed a DM offer as some kind of life insurance? What I ...
LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail to effectively copyright their work during the pitch process, according to research by the Direct Marketing Association.
LONDON - DLG has acquired the UK operations of Wegener DM and is keeping the company name and all...of both companies from the start." Whitaker stressed DLG's intention to support all of Wegener DM's operations including its plans to ramp up its data collection offering. Wegener DM UK has now been split off from the group of Wegener DM companies on the continent, which have simultaneously been sold ...
LONDON - Direct media agency DM Focus is the latest company to purchase The Software Bureau's data...Normal 0 DM Focus will use Cygnus to process client data and offer a bureau service, which will expand its offering to existing and potential clients across all sectors. A key component ... director at The Software Bureau, said: "DM Focus have a terrific attitude towards data, and by bringing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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