Click 
to remove filters
was coined, has there been a better chance for DM to make the most of its potential. Its arguments have been..., for which the super groups should be thankful. But, a year after Campaign launched the DM essays, little has happened to help DM seize its opportunities. There haven't been enough beefy pitches to get things moving ... want more creative DM. And direct agencies are beginning to deliver the goods, rubbishing ...
In response to a growing frustration with consolidation in the DM industry, a new independent breed...Hornby, the managing partner at CHI, says the offering will not just exist as a DM agency bolted ... the agency with talented people from through-the-line disciplines," Hornby explains. "DM people are better ...
developed DM activity as part of an integrated campaign aimed at boosting membership to the service. Outdoor ...
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
LONDON -- LIDA has landed Vodafone’s direct marketing account following a four-way shoot out.
Skoda promotes its individuality in a direct mail campaign for its new luxury model, the Superb.
' decision to review DM last week (Campaign, 26 September).
Zurich Insurance, the financial services company, has called a review of its DM roster
Wunderman has been appointed to handle global DM campaigns for Microsoft's Bing search engine
Tourism Ireland has kicked off a search for an agency to handle its £2.5 million DM account
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
