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WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
A shortlist is expected to be drawn up over the next month. The process is being handled by the AAR. Comparethemarket.com has not spent significantly on DM in the past, but is keen to put more emphasis on the sector to help retain existing customers in the face of increased activity from competitors ...
The company, which does not currently work with a retained DM shop, has drawn up a longlist ... wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.
LONDON - The Pensions Regulator, which oversees work-based pension schemes in the UK, is looking for an agency to handle its direct marketing account.
LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.
LONDON - Browse the gallery below to see the top 10 DM campaigns of 2009.
and DMS. The DM review follows last month's appointment of 18 Feet Rising, also in a pitch process co ... . The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...
The move, which marks the first time that Honda has hired a retained pan-European digital and DM ... will continue to work with existing regional DM agencies on a project basis. However, Elvis will now assume lead ... to break next month. In the UK, Honda works with Hicklin Slade Partners on its digital and DM business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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