Norwich using DM
21 Sep 1999 | by STEVE BELL
Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.
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DIRECT CHOICE: David Lloyd Health Clubs
13 Mar 2003 | by Andy Wood, Managing director, Total DM
Direct mail is all in the timing. A week or even sometimes a day late and the mailing has lost its relevancy and audience.
Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
DM Awards open
10 Sep 1998 | by STEVE BELL
The Direct Marketing Association and the Royal Mail are calling for entries for this year s Direct Marketing Awards. The deadline for entries is September 24 and results will be announced at a ceremony on December 15. The judges panel is again headed by Judith Donovan CBE.
Study shows DM winners
27 Feb 1997 | by HARRIET MARSH
Food and household goods are the most common products bought as a result of direct-mail campaigns, according to new research revealed by the Royal Mail.
Refugee Council in awareness DM
28 Feb 2007
The Refugee Council is planning a direct campaign in an effort to raise donor numbers and challenge negative perceptions of the charity's aims.
Famous Grouse in DM push
29 Oct 1998 | by DANNY ROGERS
Highland Distillers is testing its first direct marketing campaign for its Famous Grouse whisky brand. The campaign by Barraclough Hall Woolston Gray, targets current drinkers and is based on the icon ad campaign developed by Abbott Mead Vickers BBDO. The company is also talking to design agencies...
Boots DM drive to cardholders
06 Nov 1997 | by LISA CAMPBELL
Boots is embarking on its first major direct marketing assault linked to the Advantage loyalty card it launched in August.
NATIONAL DM SHOW: Showtime for a DM creative challenge
05 Sep 2002 | by KEN GOFTON
To mark this month's National Direct Marketing Show in Birmingham, Marketing set a challenge for a cross-section of DM agencies. They were invited to develop a campaign for a fictitious credit card called Rainforest, from an organisation that prided itself on its ...
DM tables show buoyant profits
11 Mar 1999 | by LISA CAMPBELL
, according to Marketing s DM league tables published this week...., according to Marketing s DM league tables published this week. The combined gross profit of the top ... year s 25% growth. WWAV Rapp Collins remains the largest DM agency, with profits up 6 ... at number five, with a profit of pounds 13.8m. DM League Tables, page 33. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
