Mail on Sunday targets NotW readers with major DM push
12 Jul 2011 | by Staff
. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
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Mindshare wins DM brief for IMP
10 Dec 2009 | by Arif Durrani
across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ... director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
TV sales house DMS wound up
09 Dec 2008 | by Emma Barnett
Europe, a new company owned and set up by DMS owner John de Napoli. De Napoli, managing director of DMS and DMS Europe, said all channels had been paid any outstanding monies owed by DMS: Every channel has been ... , are transferring to DMS Europe. The digital outdoor company, DMS Outdoor also owned by De Napoli, continues ...
Sales houses form alliance
03 Feb 2009 | by Emma Barnett
an alliance under which Media Icon will take on the airtime sales of five DMS Europe contracts....The two companies will remain independently owned, but according to DMS Europe managing director John De Napoli: "In a market that has become even more commodity-driven, it makes sense for both ... . DMS Europe will continue to hold airtime contracts for other stations such as Liverpool FC, Euronews ...
Royal Mail targets advertisers and media agencies
09 Mar 2009 | by Sara Kimberley
The new site, developed by digital and DM agency Digital TMW, launches today and aims to offer brands and media agencies advice on how to maximise return on marketing investment, featuring research from sources such as The Nielsen Company. The site will feature examples of the latest campaigns ...
Bupa shortlists four agencies in £10m media review
02 Sep 2011 | by Sophie Maden
spent 3.2m on TV, 1.7m on press and more than 2m on DM activity in the past 12 months, according ...
MediaVest wins Capital One
13 Jan 2009 | by Arif Durrani
of Capital One's 17m media spend in 2008, despite the company slashing its DM activity from 36.9m in 2007 ...
BBC Red Button attracts 11 million users a week
15 Dec 2009 | by Tristan O'Carroll
Red-button is deemed by many in the media and advertising community as relatively expensive - and ineffectual in terms of return on investment - compared to other forms of interactivity, such as online or DM. Meanwhile, other forms of interactive TV such as so-called green-button TV are emerging, which its ...
Mirror and People plan major push for NotW readers
13 Jul 2011 | by John Reynolds
. The mid-market Mail on Sunday is hoping to capitalise by launching a major DM campaign targeting NotW ...
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