Direct mail volumes by financial services firms drop 25% in the US
23 Jan 2009 | by DM News
, according to a report issued today by Mintel Comperemedia, according to a report in DM News, the US sister
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Price of US consumer data falls but B2B holds its own
01 May 2009 | by DM News
their steady drop in rental prices, according to Worldata's Spring 2009 List Price Index (Lauren Bell of DM...on dmnews.com on 29 April. DM News is a sister title to Marketing Direct. ...
New US credit card rules could challenge DMers
26 May 2009 | by DM News
The legislation, which amends the Truth in Lending Act, is aimed at protecting US consumers from late fees and interest charges by making credit card companies more transparent about lending practices, Lauren Bell and Dianna Dilworth from Marketing Director US sister title DM News write. For direct ...
US DMA to shift focus to digital and considers name change
23 Sep 2009 | by Carol Krol, DM News
reflects an increasing DM industry focus on digital marketing, writes Carol Krol of DM News . It comes ... at the DMA, told DM News that the group "will continue to see the transition from non-direct brand ... , DM News reports In 1998 it acquired the Association of Interactive Media, which was renamed ...
US DMA faces open revolt from board member
28 Sep 2009 | by Carol Krol, DM News
has also mailed DMA voting members asking for their support, DM News reports . In a response to a ...
New US credit card rules could challenge direct marketers
26 May 2009 | by Lauren Bell and Dianna Dilworth, DM News
of their business has changed. We're trying to support them in this." DM News is the US sister title to Marketing ...
What is ... Loyalty
06 Feb 2006 | by Andy Wood, managing director at Total DM
One of the most misunderstood marketing terms is loyalty. In commercial terms, loyalty is the process of providing value to customers so that they do not defect and increase their value to you over time.
Below the belt: On the record
29 Sep 2004 | by Daryl Swinden, managing director, Global DM
Another bellow from the chairman: "Outsource!" Marvellous idea. Cut chunks off the bottom line; send it all out to the Raj. Unfortunately, data that is telemarketed from our friends in the Commonwealth is nearly as bad as web captured files.
DIRECT CHOICE: David Lloyd Health Clubs
13 Mar 2003 | by Andy Wood, Managing director, Total DM
Direct mail is all in the timing. A week or even sometimes a day late and the mailing has lost its relevancy and audience.
DM troubleshooters
31 Mar 2004
The IDM is launching a consultancy service designed to help companies improve their direct and interactive marketing. The TroubleShooter service offers senior consultants at short notice. Contact IDM's in-company training scheme for details.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
