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LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail to effectively copyright their work during the pitch process, according to research by the Direct Marketing Association.
LONDON - DLG has acquired the UK operations of Wegener DM and is keeping the company name and all...of both companies from the start." Whitaker stressed DLG's intention to support all of Wegener DM's operations including its plans to ramp up its data collection offering. Wegener DM UK has now been split off from the group of Wegener DM companies on the continent, which have simultaneously been sold ...
LONDON - Direct media agency DM Focus is the latest company to purchase The Software Bureau's data...Normal 0 DM Focus will use Cygnus to process client data and offer a bureau service, which will expand its offering to existing and potential clients across all sectors. A key component ... director at The Software Bureau, said: "DM Focus have a terrific attitude towards data, and by bringing ...
LONDON - Consumer data and database management company Wegener DM has signed a Europe...to handle. This makes it a strong European company for us to partner with." Wegener DM manages pan ... , Wegener DM's chief executive, said: "With Unica, we can build upon our proven strengths in providing ...
LONDON - Welcome to the DM bulletin from Brand Republic, a weekly round-up of direct marketing news
LONDON - Wegener DM Business Data has relaunched its database of company cars, vans and trucks...The file contains actual and modelled data on more than 487,000 company vehicles, from vehicle make to financing arrangements. Steve Cook, commercial director of Wegener DM Business Data, said ... on the market right now, and that's why we've only made available 487,000 records." Wegener DM analysts have ...
LONDON - Entire DM, the direct marketing agency, is expanding its data offering with the launch...Fisher is the co-founder of Entire DM and has recently taken on the title of creative data director, to reflect his creative approach towards data processing. He will spearhead major data projects with clients including Rodale Publishing, Littlewoods and Vernons. Before Fisher co-founded Entire in 2000 ...
LONDON - DLG is to absorb most of Wegener DM's staff and operations into its Watford headquarters...light in the broking community." In November, it emerged that five senior Wegener DM staff had chosen ...
LONDON - Indicia, the marketing service group set up by former Wegener DM managing director David
LONDON - Retail data intelligence firm Tahola is using a highly targeted teaser DM campaign
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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