Study shows DM winners
27 Feb 1997 | by HARRIET MARSH
Food and household goods are the most common products bought as a result of direct-mail campaigns, according to new research revealed by the Royal Mail.
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Morrisons calls DM pitch
09 Aug 2007 | by Kate Nettleton
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
Boots DM drive to cardholders
06 Nov 1997 | by LISA CAMPBELL
Boots is embarking on its first major direct marketing assault linked to the Advantage loyalty card it launched in August.
TMW produces Sainsbury's DM campaign
02 Dec 2008 | by Matt Williams
their Christmas food shopping early, in a new DM campaign for Sainsbury's.
Dollond & Aitchison names DM agency
07 Apr 2006
Dollond & Aitchison, the high-street optician, has handed its £4.5 million direct marketing account to Sharpen Troughton Owens Response.
DIRECT: Boots launches DM drive
05 Oct 2000 | by JOANNA WITT
Boots is using its loyalty card database for a direct marketing push to promote its pilot Health & Beauty Experience stores.
DM shops to pitch for Masterfoods
29 Oct 2004
Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.
TMW to handle DM for Vaseline range
21 Apr 2006
for digital and DM. Last week, Unilever awarded its Hellmann's Extra Light Mayonnaise DM business to Craik ...
Unilever overhauls digital and DM rosters
13 Apr 2006 | by by Claire Billings
Unilever from Sainsbury's last year. The review will affect all DM and digital agencies on the roster. Digital agencies include Dare, which handles Lynx, and glue London, which works on Impulse. On the DM ... on Dove and Comfort respectively. Unilever is already holding a roster pitch for the DM business ...
DIRECT: Garnier in home colourants DM
10 May 2001 | by MARK KLEINMAN
Laboratoires Garnier is launching an integrated marketing push for its portfolio of Home Hair Colourant brands to drive trial of the products. The campaign, through Publicis Dialog, kicks off this month, featuring DM, in-store and event-based activity. It will focus on the Movida, Natea, Belle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
