The Week: DM reviews - Zurich to boost DM roster
06 Jun 2008
Zurich Insurance, the financial services company, has called a review of its DM roster
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Norwich using DM
21 Sep 1999 | by STEVE BELL
Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.
The Week: DM Reviews - NU finalises DM roster
23 Nov 2007
Norwich Union has finalised its roster of direct marketing agencies, having added WDMP and Hicklin Slade & Partners to work on the Norwich Union Direct and Norwich Union Life brands respectively.
The Week: DM Reviews - Britannia eyes DM partner
16 Nov 2007
Britannia Building Society has called a review of its direct marketing account through the AAR. The successful agency will handle corporate and consumer communications, including direct mail, leaflets, point of sale and posters.
NatWest to review DM arrangements
20 May 2005 | by John Tylee
NatWest is preparing to review its direct marketing arrangements, raising speculation that an agency may be axed from its roster.
The Week: DM Reviews - PAA lands Capital One DM
12 Oct 2007
PAA joins Tullo Marshall Warren on the roster, which the financial services brand is building for the first time. It previously retained WWAV Rapp Collins on its DM account, and continues to work with the agency on a large portion of the business. ...
The Week: DM Reviews - Boots kicks off DM review
15 Aug 2008
Boots has called a review of the direct marketing account for the Advantage Card. The incumbent, Craik Jones Watson Mitchell Voelkel, will not repitch for the business, although its sister agency Proximity London is involved in the review.
The Week: DM Reviews - L&G revises DM roster
06 Jul 2007
Crayon, Teamspirit, Pepper and Omobono have been added to the direct marketing roster for the insurance brand Legal & General, following a protracted nine-month review process handled by Creative Brief. The agencies join the incumbents, WWAV Rapp Collins and Rhythmm, on the roster, while agencies including...
DIRECT: Nationwide DM backs football
03 Jun 1999 | by NEILL DENNY, Deputy Editor, Marketing
Nationwide Building Society is supporting its sponsorship of football with a direct marketing campaign around its flagship FlexAccount. Nationwide has appointed financial DM agency, Ping, to develop a campaign using national press, internet, point of sale and adshel sites. The adshel ...
Comparethemarket kicks off DM review
20 Aug 2009 | by Matt Williams
A shortlist is expected to be drawn up over the next month. The process is being handled by the AAR. Comparethemarket.com has not spent significantly on DM in the past, but is keen to put more emphasis on the sector to help retain existing customers in the face of increased activity from competitors ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
