Tahola targets multiple retailers with teaser DM
01 Oct 2003 | by Staff,
LONDON - Retail data intelligence firm Tahola is using a highly targeted teaser DM campaign
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Timberland hires Liquid for birthday DM
23 Jan 2003 | by Mark Kleinman,
LONDON - Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
Molton Brown plots DM push with B'lowfish
21 Apr 2004 | by Ben Bold,
It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
DIRECT: Timberland hires Liquid for birthday DM
23 Jan 2003 | by MARK KLEINMAN
Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
The Ritz readies centenary push with DM agency shortlist
03 Nov 2005 | by by Staff
LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.
The White Company hires Entire as first DM agency
20 May 2004 | by Joe Lepper
LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.
Persil recruits TMW and Tequila\London for split DM
22 Mar 2004 | by Claire Billings,
LONDON - Lever Faberge has decided to split the direct marketing account for its Persil laundry products between Tullo Marshall Warren and Tequila\London.
DIRECT BRIEFS: Timberland embraces dm for first time
12 Sep 2002
Timberland, the US clothing brand, is embracing direct marketing for the first time with a project to create a segmented customer behaviour database. The company is working with database marketing specialist NCH Marketing to produce and evaluate Timberland's UK mailing campaigns. It will then target...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
