Study shows DM winners
27 Feb 1997 | by HARRIET MARSH
Food and household goods are the most common products bought as a result of direct-mail campaigns, according to new research revealed by the Royal Mail.
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Morrisons calls DM pitch
09 Aug 2007 | by Kate Nettleton
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
The Week: DM Reviews - FSA hunts for DM agency
31 Aug 2007
to appoint a roster of three agencies to create DM, outdoor, promotional and experiential campaigns. Earlier
Famous Grouse in DM push
29 Oct 1998 | by DANNY ROGERS
Highland Distillers is testing its first direct marketing campaign for its Famous Grouse whisky brand. The campaign by Barraclough Hall Woolston Gray, targets current drinkers and is based on the icon ad campaign developed by Abbott Mead Vickers BBDO. The company is also talking to design agencies...
TMW produces Sainsbury's DM campaign
02 Dec 2008 | by Matt Williams
their Christmas food shopping early, in a new DM campaign for Sainsbury's.
DM sector wins Census change
11 Mar 1999 | by JOSEPH GARTON, Deputy Managing Director
Direct marketers are likely to be given a simpler mechanism for dividing the UK into income bands, following a government White Paper last week on the commercial use of Census data.
DM shops to pitch for Masterfoods
29 Oct 2004
Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.
Soil Association in hunt for DM agency
17 Mar 2006
and farming, is looking to appoint its first DM agency as part of a planned £3 million expansion.
Unilever overhauls digital and DM rosters
13 Apr 2006 | by by Claire Billings
Unilever from Sainsbury's last year. The review will affect all DM and digital agencies on the roster. Digital agencies include Dare, which handles Lynx, and glue London, which works on Impulse. On the DM ... on Dove and Comfort respectively. Unilever is already holding a roster pitch for the DM business ...
Waitrose launches DM campaign for essentials
27 May 2009 | by Fiona Ramsay
. The campaign targets existing Waitrose customers. The DM pack's outer, which is illustrated with fresh produce ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
