The Week: DM Reviews - Labour calls review of DM
03 Oct 2008
' decision to review DM last week (Campaign, 26 September).
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DIRECT CHOICE: David Lloyd Health Clubs
13 Mar 2003 | by Andy Wood, Managing director, Total DM
Direct mail is all in the timing. A week or even sometimes a day late and the mailing has lost its relevancy and audience.
The Week: DM Reviews - Unicef reviews DM roster
24 Oct 2008
Unicef has called a review of its direct marketing roster and plans to recruit a new agency to work on a campaign to increase donations via the charity's high-value donor fundraising programme. Unicef's existing agency arrangements are unaffected.
The Week: DM Reviews - DM shops to target donors
26 Oct 2007
The Children's Society has appointed Claydon Heeley and MC&C, a direct response media specialist agency, to handle its Christmas donor recruitment campaign, after a competitive pitch. The campaign, "batteries not included", will launch on 1 November and aims to show that the best things about Christmas...
Refugee Council in awareness DM
28 Feb 2007
The Refugee Council is planning a direct campaign in an effort to raise donor numbers and challenge negative perceptions of the charity's aims.
The Week: DM Reviews - Skills body calls DM pitch
01 Aug 2008
The employer-led skills council has been commissioned by the Department for Innovation, Universities and Skills to raise the profile of the further education system. The successful agency, which is expected to be appointed by the end of October, will be asked to create a DM campaign to help support ...
The Week: DM reviews - TDA wins St Dunstan's DM
01 Aug 2008
St Dunstan's, the charity for blind ex-servicemen and women, has hired TDA to handle its £3 million direct marketing account after a three-way pitch. The agency will attempt to recruit a wider base of donors and its first campaign will break in the autumn.
WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
Hotline: DraftFCB retains DM account
18 Jul 2008
DraftFCB has retained the £7 million DM account for the Training and Development Agency for Schools
Oxfam launches DM account review
17 Oct 2005 | by by Staff
The charity has opened discussions with Abbott Mead Vickers BBDO, Archibald Ingall Stretton and Draft London about the business. AMV is said to be already working on a project for the charity, although the pitch is specifically for a DM brief. EHS Brann, which is not repitching, won the account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
