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LA Fitness, the gym and leisure chain, has called a review of its direct marketing account. The process is being handled by Creative Brief. The company has previously used Kitcatt Nohr Alexander Shaw.
Time Warner's AOL has called a review of its direct marketing account. The account involves marketing for the portal side of the business, which was separated from the UK and European ISP and broadband business after Time Warner sold it to Carphone Warehouse in October 2006.
Nationwide Building Society is supporting its sponsorship of football with a direct marketing campaign around its flagship FlexAccount. Nationwide has appointed financial DM agency, Ping, to develop a campaign using national press, internet, point of sale and adshel sites. The adshel ...
LONDON - WWAV Rapp Collins has scooped the £10 million direct marketing account for the US insurance company AIG.
Ladbrokes has moved its £7 million direct marketing account out of WWAV Rapp Collins and into Claydon Heeley Jones Mason.
Ladbrokes has moved its £7 million direct marketing account out of WWAV Rapp Collins and into Claydon Heeley Jones Mason.
across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ... director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
Unilever from Sainsbury's last year. The review will affect all DM and digital agencies on the roster. Digital agencies include Dare, which handles Lynx, and glue London, which works on Impulse. On the DM ... on Dove and Comfort respectively. Unilever is already holding a roster pitch for the DM business ...
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
its advertising to support an ambitious growth strategy. In October, it handed Spinnaker a DM brief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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