Boots DM drive to cardholders
06 Nov 1997 | by LISA CAMPBELL
Boots is embarking on its first major direct marketing assault linked to the Advantage loyalty card it launched in August.
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Morrisons calls DM pitch
09 Aug 2007 | by Kate Nettleton
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
The Week: DM Reviews - Boots kicks off DM review
15 Aug 2008
Boots has called a review of the direct marketing account for the Advantage Card. The incumbent, Craik Jones Watson Mitchell Voelkel, will not repitch for the business, although its sister agency Proximity London is involved in the review.
Ladbrokes seeks retained DM agency
17 Oct 2008 | by Matt Williams
The bookmaker is approaching agencies directly. Ladbrokes does not have an incumbent DM agency ... . It has now brought in Damian Reilly as its new head of retail CRM, and is keen to appoint a retained DM ... . The DM agency that Ladbrokes appoints will work closely with its existing above-the-line agency, M C ...
DM sector wins Census change
11 Mar 1999 | by JOSEPH GARTON, Deputy Managing Director
Direct marketers are likely to be given a simpler mechanism for dividing the UK into income bands, following a government White Paper last week on the commercial use of Census data.
Boots DM push targets women
16 Jul 1998 | by BINNUR BEYAZTAS
Boots is using its Advantage Card database to target a closely identified group of 1.5 million female cardholders in a segmented summer mailing campaign launched this week.
Opinion: Marketing Society - Loyalty needs commitment
12 Jan 2005 | by Andy Wood, managing director of Total DM and a member of The Marketing Society
Now that the penny has finally dropped that it is cheaper, easier and more effective to market to your existing customers, it seems every man and his dog is jumping on the loyalty card bandwagon.
Sainsbury's nets Abbey chief for DM
30 Jan 2003 | by Staff,
to lead its DM function as the battle for customer loyalty in the supermarket sector intensifies.
Nectar shortlists for integrated DM work
25 May 2007
agency, will pitch for the business. The agency won Nectar's £1 million quarterly mailing DM account ...
Nectar switches DM assignment to BEC
01 Jul 2005 | by Claire Billings
to run the fellow WPP DM agency Red Cell Response. He is thought to have been key to the relationship ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
