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EDF Energy has called a review of its direct marketing account with a view to consolidating the business into a single agency. The energy supplier currently uses a roster of agencies, including Proximity and Maher Bird Associates. The review is being handled by MCCA.
DM for flagship products ThinkPad and the PC desktop line. Strategic Interactive Group will handle interactive DM on small and medium businesses. Our objective is to concentrate DM work ...
LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.
O2 is reviewing its direct marketing account, which is held by Archibald Ingall Stretton.
LONDON - Direct marketing provider Intimis is rolling out a system that allows firms to better track how potential customers respond to their campaigns.
LONDON – Email marketing specialist E-Dialog is to enter the direct mail market with the launch of an offline version of its Precision Dynamic Printing tool.
LONDON – Lick UK, the Yorkshire-based direct mail and point-of-sale distribution business, has launched an email solutions division called e-Lick.
Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies it works with and create more consistent brand communications.
LONDON - Simply Energy, the independent telephone-based consumer advice service for gas and electricity prices, has hired marketing agency Tattoo Marketing to undertake advertising and direct marketing initiatives to develop the Simply Energy brand.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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